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Capital One Houston Middle Market
Art Direction | Animation | Design
Opportunity
Create a comprehensive campaign targeted at nurturing and driving consideration for middle market prospects and increase relationship manager activity in the Houston, TX market.
Solution
Create a comprehensive consideration-driving campaign with an integrated approach (advertising, PR, social, email, direct mail and events) directing to a custom landing page to capture leads and increase relationship manager activity in the Houston. TX market.
Results
In 6 months we garnered more than 587,900 impressions, generated 101 leads, engaged 262 new and existing relationships, and had a 115% increase in sales activity.
Landing Page
Social
Display
Houston Business Journal Sponsored Content
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