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Cruise America

Cruise America is a longstanding, reliable RV sales and rental company. How can they be relevant to a younger market of folks who are increasingly able to work from the road? 
 
RVs have long been a symbol of retirement. And retirement has long been associated with the concept of making it to a certain age. Retiring young just means retiring from one life to make room for another—while you're still in prime condition. 

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billboards

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partnership

Cruise America and REI partner up to create the first ever early retirement registry. 
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