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Bloom Energy 

Art Direction | Concept | Design 

What Powers You

A company rebrand including updated company messaging that tells the story of Bloom in a clear and inspirational way, a revitalized brand look-and-feel that adds vibrancy and sophistication to the brand expression and a marketing campaign designed to make Bloom an essential part of the energy conversations happening worldwide. 

The What Powers You campaign shows businesses and communities how Bloom lets them take energy and define their futures.  We asked them a simple question: What Powers You? Will your energy be inefficient, dirty and unreliable? Or will you take charge with energy that is abundant, sustainable and always on? With the resilient, predictable, sustainable energy provided by Bloom, there’s no limit to what you can do.

Anthem Video

Campaign Landing Page 


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